5 steps to convince your boss to invest in SEO

[Ehsanuls55]

Everyone is investing in SEO and your company can't be left behind! Get your boss' approval for SEO positioning in a few simple steps.

For those working at a high-tech company like Ahrefs, with a boss who understands the value and importance of SEO (Search Engine Optimization), the effort of convincing would be a bit easier, but it is quite a challenge for those who have to deal with less web experts. Rest assured, we will guide you through building a solid argument that is more likely to win that investment that will bring benefits for everyone.

But first, let's review why you would want to do this for the company.

Why bother convincing your boss to invest in SEO?
Simple. SEO has the power to drive traffic and sales to your company’s website and improve chief vp compliance email list your bottom line. If you’re on the marketing team at a company you work for, this is essentially your job description, and you have the power to propose it if someone else hasn’t already. This is key!

But what do you gain from this within the company?

If you can convince your boss to invest in marketing ideas that will help the company grow, you can use that initiative for something more profitable in the future, such as: getting a raise, a promotion, or simply more resources. The possibilities are endless, be prepared and get it.

Now, what route do you take to convince your boss to invest in SEO?

The first thing you need to consider before setting up your persuasion strategy is that your boss probably cares very little about SEO, for them the good things are at the end, in the results, so give it to them!

If you approach your presentation around things that we marketers get excited about, like traffic, backlinks, or website authority, you will lose the trust that has been granted to you with the right to speak. You need to explain how SEO will make you more money and help you achieve your business goals.

Do it step by step:
Throw the result
Explain your logic
Create a roadmap
Talk about the figures
Debunking myths and addressing objections
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Step 1: Propose the result
Getting your boss involved in your presentation from the beginning is vital, but in this case you'll need to start at the end. Explain the intended outcome of what you're pitching. How? Fill in the blanks in the following statement:

By investing in SEO, we can achieve [result] in [time period].

Make sure to include your result with the company’s business goals every time! It should be something your boss cares about, not something arbitrary like “more traffic” or “more backlinks.”

For example:

By investing in SEO, we can reduce our ad spend by $15,000 per month by replacing paid traffic with organic traffic.

Keep your proposed outcome as specific as possible for each approach, but don't just pull it out of thin air - it should look realistic and therefore believable. Remember that it's better to under-promise than to over-promise.