Find subtopics between keyword rankings

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A page not only ranks for the main keyword; it also ranks for other keywords that fall under the main topic (subtopics).

If you can figure out what these subtopics are, you can cover them on your page as well. Here's how you can find them:

Paste some high-ranking URLs for your main topic into Ahrefs' Content chief vice president marketing officer email list Gap tool.
Leave the bottom section blank.
Press Show Keywords.
Set the intersection filter to 3 and 4 targets.
You can see that these pages also rank for subtopics like these:
Best wireless headphones for Android.
The best headphones for iPhone.
Best headphones for phone calls.
The most comfortable headphones.
Wireless headphones with longer battery life.
These are good subtopics to cover in the article you are creating.

Look at the area where what people also ask is.

If you search for something on Google, you will see a SERP feature known as a “people also ask (PAA)” box.

These questions offer insight into other things that searchers may want to know. For example, you may want to consider adding a section to your article about why true wireless earbuds are or are not worth buying.

You can use tools like Also Asked to get all the PAA questions related to the keyword you are targeting.

View pages manually

There's nothing better than analyzing each page manually. Click on the top-ranking pages in the SERPs and review each one. You'll learn a lot that way.

3. Add “link triggers”
Google says links are one of its top three ranking factors. A study of 1 billion pages also found a strong positive correlation between the number of websites linking to a page and the amount of search traffic it receives from Google.

Then you'll want your content to be able to earn links. You can do this by understanding why people link to the pages you want to outrank and then applying those insights to your post.

This is called “link triggers.”

I’ll give you the keyword “SEO writing” as an example. If you look at the SERPs for the topic, you’ll notice competing pages with tons of backlinks.

If you see that people are linking to a page because of a unique statistic, then you may want to consider running a study or survey.