Top tips to improve Google ranking

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Improving your website's positioning on Google depends on numerous factors. One of the most important has to do with selecting a team of qualified digital marketing professionals with proven experience in SEO.

At Prismalia we know exactly what to do to help you carry out this valuable nurses email database process. Below, we present a series of practical tips that are closely related to the growth of your business.

On-page SEO and off-page SEO strategies
An efficient search engine positioning strategy necessarily addresses both on-page SEO and off-page SEO . Both techniques are useful, complementary and important to improve ranking in the SERPs.

On-page SEO
It refers to all the internal elements that we can manage on our website. We must constantly analyze the general aspects of the site to correct what is necessary or change to more effective strategies.

For example, the selection of keywords is the essential basis of a positioning project. In this regard, it is necessary to take into account the most popular keywords, their relevance from the perspective of digital marketing and the relationship they have with the content of the website.

There are many standardized methods that allow you to make the right choice. Remember that if you do not include the appropriate search terms, it will be impossible to display them in the search engine listings.

Content optimization must be adapted to the requirements of search engines. In this case, we will follow the general guidelines provided. While developing the appropriate SEO web design, we take into consideration various variables, here we will highlight the main ones:

Title : We make sure it is interesting, generates curiosity and is related to your business. We incorporate the relevant keyword, previously selected.
Meta description : It should catch the attention of the user and Google. Algorithms detect meta descriptions for positioning. They must be clear and attractive. We take care of the length, the correct use of keywords, the content and the emoticons.
URL : They are short and adjusted to the optimization requirements. They include the keyword and hyphens. We avoid the use of strange characters, connecting words and parameters.
Content structure : Google robots get along well with a specific structure. We organize the content in H1, H2, H3 and the respective descriptions.
ALT tags : We guarantee a satisfactory user experience. We use images, infographics, videos or any other resource. We add ALT tags with their corresponding keywords.
Local SEO : We apply strategies that allow you to improve the positioning of your brand locally. Users looking for solutions in a certain location will be able to find you easily.
How to improve the SEO of a website: main factors
Off-page SEO
These are all search engine optimization actions that we can generate externally . Increasing the authority of a website depends largely on obtaining backlinks.

Placing links strategically in a text usually gives very good results. They allow the reader to be guided to the website or another page of your blog. Working with backlinks is very positive for increasing traffic and improving SEO .

There are several ways to get links to your website. Typically, we use social media and newspaper lists. Forums and other blogs that are related to the sector are also very useful.

Another strategy that has yielded very good results is guest blogging . Basically, it consists of publishing relevant content on another blog other than your own, as a guest. You can use this space to incorporate a backlink to your website.

This practice encourages the exchange of information, increases visibility and allows for the creation of very good professional relationships. Both bloggers benefit, one increases traffic from another domain and the other takes advantage of the publication to update his blog with varied content. It's a win-win .

Other positive actions that we can generate are:

Social media marketing.
Activate link building strategies and good practices .
Using different reputable content platforms to increase visibility.