Content marketing: 10 practical examples

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To give you a clearer idea of ​​how content marketing works, and how it can help you improve your business, we are going to show you some examples of content marketing strategies . These are 10 practical examples, applied in 3 different cases, but which work very well in different types of businesses:

Case 1: Online clothing store
Objective: increase sales of products from the online store

Strategy 1: Create a fashion blog
Create a blog to share fashion tips , trends, outfits and other topics of interest. The merchant cash advance email database goal is to encourage customers to buy products from the online store. For example, you could write a post with the title “How to dress well in winter with clothes from our online store” .

Strategy 2: Instagram and TikTok tip videos
The idea is to show ideas for combining the clothes in the online store, so that customers can see the quality and style of the products. You can also create videos that give users advice on how to care for their clothes. Instagram and TikTok are two perfect social networks for creating this type of video . For example, you could make a video with the title “Tips: how to wash and iron your wool clothes without ruining them . ”

Strategy 3: Giveaways on Social Networks
In order to interact with the public, you can create raffles or contests for some of the season's items. Here we also manage to show the more human and fun side of the brand, generating engagement and loyalty . For example, you can create a raffle with the title “Participate and win a 50 euro voucher to buy in our online store” .

Strategy 4: Campaign with an influencer
While influencer marketing is another digital marketing strategy, it is also a valid way to generate content. Closing a deal with an influencer who is on the same page as the store's audience, and who generates daily or weekly content showcasing your garments, is a fantastic idea when it comes to reaching new customers and increasing sales .

Prismalia tip If you want to discover the full potential of influencer marketing, don't miss this post: how to run a campaign with influencers .

Case 2: Dental clinic
Objective: attract new customers and retain existing ones

Strategy 5: Create an oral health podcast
The podcast should cover topics related to oral health, such as prevention, care, and treatment. The goal is to educate customers about the importance of taking care of their teeth . For example, you could make an episode titled “How to Prevent Bad Breath with Good Oral Hygiene . ”

Strategy 6: explanatory infographics
Generate infographics that explain concepts such as cavities, tartar, whitening, among others, in a visual and simple way. Here, the idea is to help clients better understand the problems and solutions offered by the dental clinic . For example, design an infographic with the title “What is tartar and how to remove it . ”

Strategy 7: Email marketing
Using this strategy, clients can be sent reminders, offers and appointments, so that they feel cared for, valued and satisfied with the dental clinic's service. For example, an email could be sent with the title “We remind you of your appointment for tomorrow” .

Prismalia tip If you want to learn more about a case like this, we recommend you read our star post: digital marketing for dental clinics .

Strategy 8: Create a learning ebook
This ebook should offer a practical guide to learning a language taught by the academy, with tips, resources and exercises. The goal is to motivate students and make progress in their learning. For example, create an ebook with the title “Learn English in 30 days with our practical guide” .

Strategy 9: Class webinars
This strategy is used to teach live classes and resolve queries. The idea is for students to have fun and get involved in the academy's method. Thus, a webinar could be held with the title “Live English class: how to talk on the phone” .

Strategy 10: SEO
Improve the organic positioning of the academy's website and attract more potential students looking for language courses in their area. For example, the website could be optimized with the title “Language academy in Madrid: English, French, German, etc. courses . ”