12. Create a content series with multiple videos

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Keep in mind that working with TikTok influencers comes with a cost. Depending on your marketing budget, you may want to find micro-influencers with highly engaged audiences on TikTok to start your influencer finland b2b leads marketing career.

Creating a multi-part video series is a great way to engage with your audience, especially if you continue to create a video series that you notice your audience enjoys.

Here’s an example from Shopify, a company that has produced several videos on “Top Tools You Need to Know.” Each video covers a tool, making this an easy type of video that can be created frequently to share new tools.



However, you can also get more creative with this strategy. If you post a funny video and you notice people liking it or commenting asking for more, give people what they want! Reply to the comments to add additional sections so the videos are all linked together.

13. Cross-promote your TikTok videos
Spread your message on TikTok. Followers on other channels may not know you created a TikTok profile, so it's a good idea to cross-promote your videos on other channels.

Other platforms like Instagram and YouTube offer their own versions of short-form video content, giving you the perfect place to repurpose content created for TikTok videos. On some platforms like Twitter and Instagram (Video Feed), you can save a video in your TikTok feed using the TikTok logo and a handle in the corner of the screen, then upload it as-is, making it easy for your followers to learn how to find it on TikTok you.