3. Wahl Professional

[fomayof928@mowline]

Wahl Professional specializes in the production and sale of professional grooming equipment, including hair clippers and trimmers. Professional barbers and stylists trust Wahl for its durable, reliable and precise tools.

Wahl has been around for 97 years. It needed a fresh strategy to target and appeal to a new generation of customers.

Since June 2015, Wahl’s pivoted its approach to active netherlands b2b leads engagement and used Sprout Social to manage and monitor conversations across multiple Instagram accounts, particularly @wahlpro. This shift led to a curated strategy of sharing UGC content.

Wahl’s target audience—a vibrant community of stylists and barbers—was already sharing their work with the hashtags #Wahl and #WahlPro.

Wahl monitored these Brand Keywords with Sprout and transformed its social feed into a showcase of professional talent and authentic user experiences.

In less than a year, @wahlpro increased its engagement on Instagram by 4,307% and grew its followers by 84,788 with Sprout.

5 tips to help you add UGC to your content strategy
Adding UGC isn’t just hitting the reshare button now and then. It’s about listening to what your customers are sharing, and weaving it into your brand’s narrative in a way that feels seamless and authentic.

Here are some tips to help you make UGC a cornerstone of your content strategy.