Select a conversion point according to your KPIs

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[Method 3] Check the inflow route In addition to the age group, it is also very important to check the inflow path. In the case of Google Analytics, you can check the inflow path by following the steps "Acquisition → All Traffic → Channels". Conversion Analysis Conversion Analysis The meaning of each indicator is as follows: Direct: Number of visitors who came directly to the site Paid Search: Number of visitors from paid ads Organic Search: Number of search inflows other than advertising space (natural search) Referral: Number of visitors from links on other sites Social: Number of visitors from social media Email: Number of visitors from email Display: Number of visitors from display ads (Other): Other inflows If you are implementing SEO measures, check "Organic Search", and if you are implementing listing advertising measures, check "Paid Search".


Verify how much traffic you are getting based on the new zealand telegram phone number list measures you are implementing. [Method 4] Check the page just before the conversion The fourth method is to check the page immediately before the conversion. In Google Analytics, you can check the page immediately before the specified page by opening "Behavior → Site Content → All Pages → Navigation Summary". If you specify "Contact Us" here as shown below, you can check the page immediately before the contact page.


Conversion Analysis We recommend this method as it makes it easier to consider improvement measures such as "increasing the number of visitors to the previous page." [Method 5] Interview users who converted The last method I will introduce is to interview users who have converted. To give a concrete example, let's consider the case of a BtoB accounting management system. Introducing an accounting management system is costly, so it is necessary to get approval from within the company.