The advantages of digital product catalogs

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There are many ways to modernize your business operations, but few are more important than transitioning your print catalog to a digital one. Digital catalogs are an important product marketing and sales tool that allows consumers to quickly, easily, and inexpensively view product offerings in person and online at any time. As a manufacturer or distributor , it gives your team the flexibility to target customers, customize product information, and analyze sales data. Below are just a few reasons to switch to our B2B eCommerce Software today!

digital product catalog

Let your brand shine
What can you communicate with a digital catalog? Well, everything a print one manufacturing email database list does but better. Tell your brand story, include a video that demonstrates product attributes and describes the product’s point of difference. List pertinent information such as product ingredients/components, size variants, color, flavor, and of course, product images. Showcasing your brand and products in a visually appealing and informative way is key to presenting your brand favorably to consumers.

Images influence purchasing decisions
High-quality product visual assets guide customers in real-time through your product offerings to purchase items that are right for their business. Images coupled with product details eliminate confusion about product attributes, putting your sales team in a positive light. Purchasing decisions can be made quickly and efficiently, often on the spot in a sales meeting or after a delivery.

Save money, time and trees!
Printing catalogs is incredibly expensive and inefficient. Updates are always necessary, and sometimes an update is needed shortly after the printer sends the catalogs to you. Distributing updated information can be costly and time-consuming, especially for companies that experience high growth or have very large multi-state field sales teams. Additionally, producing printed catalogs is not a sustainable way to do business, and there is plenty of consumer behavior research to support the fact that end users particularly prefer to support and do business with companies that demonstrate sustainability as much as possible. Plus, your sales reps would rather carry a smartphone or tablet than a bulky, heavy product catalog that may or may not include updated information.

Streamline the sales process
Products like our eCommerce portal and mobile app allow your field sales team to display accurate product information in person and online. An order placed with a paper catalog still needs to be processed somehow. Make it easier for your team! Digital catalogs can be customized by the customer so they only see the data you want them to see and nothing you don't. Product searches, sales history, and other account-specific information can be found in seconds with a few clicks on an Ipad. No more awkwardly flipping through a 200-page catalog! Our mobile sales management tools also allow a salesperson to add notes, take the order, and even receive payment on the spot.

Improve the trade show experience
Trade shows are key to expanding brand visibility and increasing distribution of your consumer products. With a digital catalog available on a tablet or laptop, your sales force will no longer need to pack, ship, and display every item you offer. This is also costly and time-consuming. Showcase new products and best-selling products at the show and share the entire product catalog electronically in person or email it to them to view at their leisure. Plus, distributors don't want to walk around a trade show floor carrying their paper catalog!

Eliminate bulk sending of gift guides
Unsolicited mailed catalogs often go from the mailbox straight to the recycling bin. They are a huge investment for businesses and the ROI is minimal. Not only do digital catalogs allow your business to get your gift offerings in front of thousands of people for a fraction of the cost, but it's also easier to track sales and capture consumer data.

Optimize digital marketing efforts
Incorporate gift guides for the holiday season and other peak selling times for your industry into an email marketing campaign. Support the campaign by linking to a digital gift guide through your social media channels or online ads.