Increasing Beauty Salon Sales with Internet Marketing Tools

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Tool 1. Contextual advertising.

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Contextual advertising is placed on Yandex and Google services. This is an ideal option for beauty salons. The advantage of this type of advertising is that users, as a rule, are looking for chile mobile phone numbers database something specifically and are ready to buy it. Focus primarily on contextual advertising.

Tool 2. Targeted advertising.

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Targeted advertising is an effective tool that allows you to promote your business on the Internet. It is possible to customize such advertising by interests, location, age category, gender. In addition, it allows you to find out who has already visited your site, or who has a birthday tomorrow (so you can offer them a discount or a procedure as a gift).

This type of advertising provides a lot of opportunities, one of its advantages is pictures. You can show your specialists and their work. Connect this tool first of all.

Tool 3. Social networks, SMM.

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For beauty industry companies, social media are a source of repeat sales. They can announce promotions, work with your clients, and engage in upselling. Social networks can create an image for your company and set the tone. If positioning in social networks is organized correctly, it will open up many opportunities.

Tool 4. Opinion leaders.

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Opinion leaders are part of working with social media and loyalty programs. Think about what you can offer people for advertising your beauty salon other than money. For example, for a review on Instagram, provide a discount on the service or even provide it for free.

You will be able to attract some (for example, famous beauty bloggers) by barter, the rest - for money. These costs will justify themselves in case of the right choice of opinion leader.

Tool 5. Hidden Marketing.

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Stealth marketing is a very important tool for beauty salons. Before visiting such an establishment, people usually look for customer reviews of the masters. Therefore, stealth marketing will be very useful for promoting your beauty business. If you do not have a large number of real fans yet, get virtual ones.

The essence of such an advertising tool is to leave reviews and mentions about your beauty salon and specialists. However, the texts should be composed so that they are as natural as possible. In addition, you should choose the right platforms and not leave an excessive number of reviews.

As a rule, hidden marketing is not openly discussed, although in many cases it is not real people who share their opinions online. And users are willing to believe the opinion of the majority. Therefore, this tool is quite effective. The sooner you connect it, the better.

Tool 6. PR and promotion of masters.