B2B Customer Retention Tools

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As always, the B2B sphere has its own peculiarities.

Discounts
No one will argue that discounts can not only increase sales, but also retain customers. This tactic is best used by those companies that do not practice long-term contracts, but carry out argentina mobile phone numbers database one-time sales.

Customer retention_discounts

The goal of any discount is to make the buyer return periodically for the product. Thanks to discounts, the volume and range of purchases increases. If this does not happen, the company simply suffers losses.

The discount system must be carefully thought out. It must fully fit into the company's pricing policy. Dumping reduces the sales margin and the value of the product. Discounts cannot be provided by default; their purpose is to encourage and stimulate the buyer.

Special conditions
Any company should focus on prospective customers, differentiating them by value. This approach allows you to retain customers and increase the loyalty of B2B customers. It is profitable customers that ensure business growth. Experienced entrepreneurs have long known this fact.

But it does not follow from the above that other customers should be ignored. If a system of levels is developed, additional services can be provided to the most valuable customers without detriment to the others.

Customer Retention_Special Conditions

This system is most often tied to discounts, the amount of which depends on the amount spent by the client on the purchase of goods. The result of such a policy will be even better if non-material incentives and indirect material motivation of buyers are used.

The level system should be based on customer needs, on providing assistance to the employees of the customers interacting with you.

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Personal service
To retain the most promising clients, you need to provide them with both special conditions and personal service. Each such buyer should work with one of the company's account managers, through whom he will be able to contact the right people in the company at any time and quickly resolve any issues that arise.

Assigning a separate manager to a particular client is quite expensive and should only be done after the economic feasibility of such a step has been proven.