4Points to creating a white paper that resonates with your customers

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Also check out this article Six important points for structuring a white paper! Examples of structure plans and points to note are also introduced. Also, if you want to know more about how to write a white paper, we recommend the following article. It introduces the key points for writing a white paper that is easy for users to read. Also check out this article A complete guide to creating a white paper! Introducing know-how to make it successful We also have a video explaining how to create a white paper! 4 ways to use white papers There are four main ways to use white papers: Let's take a look at each one.


White Paper Type Method 1: Post on owned singapore telegram data media or your company website The most common way to use a white paper is to post it on owned media or on your company's website (service site or corporate site). If you are posting on your owned media, you can place a banner or button within the article and direct readers to the article with a phrase such as, "You can download materials about XX." If you are posting it on a service or corporate website, it is a good idea to include a link such as "useful materials" in the header or global navigation .


Method 2: Distribute via email newsletters and seminars Another option is to distribute them through email newsletters or seminars. For email newsletters, you should understand the consideration stage, enthusiasm, and situation of your potential customers. Include the information your customers are likely to want in a white paper and send it to them in an email newsletter. If you can send it at the right time, it will be easier to increase their interest and trust in your company.