A white paper starts by providing information that will be useful to your target audience, rather than directly providing materials about your company's products or services. To do this, it is important to research and accurately target potential customers whose problems can be solved by your company's products and services. Since you will be approaching potential customers with mid- to long-term needs, you will need the ability to research competitors and analyze the issues facing your target audience.
Outsourcing companies will take this into account korea telegram data and determine what type of users they should approach. [What you can do 2] Suggest effective content We plan our white paper by thoroughly interviewing and researching competitors and target audiences to determine what type of white paper is needed. In order to effectively deliver to target potential customers, the most appropriate materials and structure will be considered and the most suitable ones will be proposed, such as market research reports, introductions to the latest technologies, know-how, glossaries, and case studies.
Also check out this article [Adjust to the purchasing phase] Introducing 8 types of white papers! [What you can do 3] Create materials When outsourcing white papers, the actual creation of the documents will be the responsibility of the outsourced company. White Paper It is necessary to create materials that will attract the target users and appeal to solving their problems. To do this, not only the content but also the design is important. [What you can do 4] Optimize your delivery channels and forms Unless your company is recognized by more users than just those who visit your website, you will not be able to reach your potential audience.