How to extract the contents that are indexed.

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To extract the contents that are indexed, beyond the numbers MJ Cachón proposes two alternative methods:

Method 1, by Direct Extraction : We ask Google to expand the range and give us 100 results instead of 10. Another option along these lines is to install the AutoPagerize plugin, which eliminates pagination from Google results and offers us an infinite scroll with all the results of a search we perform.
Method 2, by comparison : An alternative method to extract indexation is by doing a comparison. If we know which pages we want to index, what we have to do is find out if they are already indexed or not individually.


seo tools



To obtain a list of the positionable URLs, we can perform a crawl of the site with Screaming Frog . We will also use the URL Profiler tool to complete this SEO analysis, which will provide us with an Excel file with the indexed pages.

It is important to have previously developed a keyword strategy with its corresponding keyword research and to have made a plan about which words should be targeted on which pages of our site. Here is a very useful selection of the 20 best SEO tools for searching for keywords that could help you do this research.


Crawling and Robots.txt
The extensions included in this public file, accessible to everyone, will determine where Google or another search engine enters. To manage this robot, we can use various tools depending on our needs.

With Screaming Frog we will be able to perform validations of both our site and competitor sites if we are interested in doing an SEO analysis of the competition . On the other hand, we will use Google Search Console to define other characteristics of our configuration, such as how often we want Google to crawl our content . If we modify the robot txt we will have to notify Google.

SEO Rule: For content to be indexed, it must first be crawlable and accessible.

How to optimize internal linking
MJ Cachón proposes two ways to optimize our internal linking. This is an important topic because if we have a lot of internal linking pointing to pages with redirects or with 404 errors, we will be worsening crawling and indexing.

Screaming Frog automatically generates two reports ( inlink redirects/inlink errors ) that help us detect this problem. They inform us about which pages on our site are giving redirect or 404 errors and where they are linked from. Then we would have to go and correct it, of course.

Other SEO tools to schedule Crawlings can be: Semrush, Sistrix, DeepCrawl, OnPage.org, OnCrawl or Botify.

If you are looking for additional information about redirects, I recommend timeshare owners email database reading this Guide on 301 redirects and the htaccess file prepared by Álex Serrano


1474037282_checklistOn-Page SEO
This is one of the main points of an SEO analysis and to do it we are going to focus mainly on the labeling and our content. Using the previous crowleo, we are going to have a Fast Overview that offers us a good amount of data with which to start working.

Labeling : Whether we have duplicate or non-existent labeling has a direct impact on our organic CTR. So our goal is to optimize the labels of indexable URLs.

Here we would have to look for a correlation, a pattern between the titles that are duplicated or do not exist with the organic CTRs that we have in Search Console. With this tool we can calculate our CTRs and try to increase them to the average CTR.

We can break down these CTRs by device, a key distinction now that mobile is so important. We could calculate the CTR for desktop and text to guide our strategies.

In SEO on Page, let's not forget to optimize our texts and goals very well.

mobile seoThe Mobile aspect
Now that we are all searching more from mobile devices, this aspect is more relevant than ever. It is not only Google that says it, it is also the users that tell us this and the evidence of everyday life. Therefore, it is essential that our project is Mobile Friendly. If our site is not adapted to mobile devices, users will go to others that are.



How can we check if our site is mobile friendly?
To do this, we can take all the URLs on our site, put them in URL Profiler and, through the Page Speed ​​API, we can detect if the pages on our site are mobile friendly. With this Mobile Friendly Test, the tool will launch an Excel file indicating whether the page passes the test or not. Another option is to use the Google tester, but it is a much slower process.

Other interesting mobile SEO tools are: Varvy SEO Tool, Responsive Web Design Tester, Mobile-Friendly Checker or Pure Oxygen.


seo performanceDesktop and Mobile Performance in Bulk
When it comes to managing performance, URL Profiler is once again our star tool. We will have to add all the URLs we want to analyse. The Excel report will give us all the necessary information on caching, compression, etc. and everything else we need. This way we will see what is wrong and tackle those errors globally.

Performance is an important factor at the user experience level, where speed is rewarded, so it is necessary to prioritize it.