Your customers like exclusivity. In fact, all customers want to feel unique and exclusive. So, what better way to make them feel unique than through an appropriate email marketing campaign ?
Email services such as MDirector allow you to periodically send information about offers, contests, raffles and promotions that you are running.
Personalize your emails and make your customer feel like the promotion is being sent only to them.
These actions help strengthen the relationship between customer and seller , foster an atmosphere of greater closeness than other means of communication and reinforce your company's action.
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5. Better to be selective
It may seem like a contradiction, but it is better to send an email to a few, well-chosen clients than to many, chosen en masse and without any filter.
It is important that the emails you send reach people who are willing to receive them, who are interested in what you have to offer and who are predisposed to consume from your company .
Select the customers you are interested in one by one, using the information they provide you when registering or browsing your website. Only by properly selecting the customers who fit your target audience will you be able to sell more with email marketing.