Naturally, professional bloggers are interested in being approached with a commercial offer. The profile header usually contains information about who can be contacted for advertising.
Often, the author himself deals with organizational issues. Then you can write him a private message with a question about the price of advertising in his Telegram channel. Of course, it is worth starting the conversation with an introduction and a description of your product or service. Then be sure to clarify the following points:
How is he used to working? With ready-made material or working on advertising independently? If the blogger wants to do everything himself, it is important to discuss all the fundamental issues for you and discuss what information and in what form he will need.
What publication format can what makes overseas chinese in australia data valuable asset a blogger prepare? Will it be video or text? If we are talking about publications, what number of posts is acceptable?
Have you approached the blogger with similar advertising? What was the response, did the customer get the result he expected? It would be even better to find out feedback about PR in this channel directly from the previous advertiser.
It is important to understand that the blogger is free to reserve the right not to advertise your product or service or to change the price initially stated. This may depend on the specifics of your offer and other factors.
Telegram mailing
Source: shutterstock.com
Study of statistics
No matter how attractive a blogger's style or personality may seem to you, you shouldn't be guided by emotions in business matters. Rely on facts. To do this, carefully study the statistics of the selected channel. The following parameters are important:
ERR – audience engagement rate;
number of subscribers;
total reach of posts – that is, how many times the channel was viewed in a specific period of time;
arithmetic mean of post reach.
In addition, it is important how active the channel is:
How regularly do publications appear?
Does the author respond to comments?
These facts in themselves do not mean anything to you. The point is that they are markers showing how much trust has developed between the blogger and his audience. And accordingly, how it reacts to advertising integrations coming from him.
How to achieve multipl