After all, how to blog to make money? Find out the answer now!

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It is true that the Internet offers many ways to make money, so much so that we see millions of businesses and individuals taking advantage of this opportunity. However, one question arises: what is the best way to do this? In this article we focus on explaining how and why blogs still make money.

From time to time, the news features successful bloggers who have become mom database celebrities or have turned this online medium into a large enough source of income to have the expected income and quality of life.

Of course, some of them have been working on the Internet for years. This makes "newbies" and emerging business owners wonder if it is still worth investing in a blog, if it is not too late to start.

We will talk about that and more in this article from the following points:

Is it still possible to make money with a blog?
But with so many blogs on the Internet, isn't it too late to start one?
What are the reasons that make it possible to earn money with a blog?
How is it possible to make money with a blog?
How to have an attractive blog to make money with it?
Keep reading!

Is it still possible to make money with a blog?
As much as some people believe otherwise, the answer is yes, it is still possible to have a blog and make money from it , even these days.

One of the reasons for this disbelief is the fact that the Internet has many other channels for content: social media, podcasts, videos (both recorded and live).

However, there is one caveat: the way and experience of consuming these contents are different.

As Vitor Peçanha points out in module 3.3 of the Rock University Content Marketing course, blog texts provide an active experience, meaning they motivate people to pay more attention to the content when they read it. Even though this makes consumption more difficult, retention and learning are greater.

In addition, texts have a higher chance of ranking in Google search results . Since the first step of monetization is on the Internet, blog posts are the ideal format.

But with so many blogs on the Internet, isn't it too late to start one?
No, it is still time to blog and be successful in terms of monetization , although there is a difference between the early days of blogging and today.

15-20 years ago, SEO techniques were simpler and there were fewer blogs with relevant, quality content, making it easier to appear on Google and make money. However, this doesn't mean there isn't room for new blogs.

The difference is that in the red ocean of today's blogosphere, only the best blogs stand out - those that perform well online and have the best content.

What are the reasons that make it possible to earn money with a blog?
To convince you that it's time to start a blog and monetize it, here are the top four reasons. Let's get to it!

1. Many users
When you need to buy a backpack, do you search on Google or Instagram?

When looking for information on how to buy a property, do you turn to Google or a podcast?

As much as retailers can sell on social media and real estate agents can record a podcast, most people go to Google to do these searches.

It is not in vain that it is the most visited site on the planet , in addition to receiving more than 63,000 searches per second .

To know how many people you can reach through your blog, you need to check the search volume of the keywords used in the posts.

Let’s take the keyword “content marketing” as an example.

writing blogs to make money
As SEMRush results show, it has 2900 monthly searches in Mexico.

As Rock Content is an authority on the subject, we produce the most comprehensive content on the topic and, thus, we conquer the first position on Google, increasing the chances of capturing this number of searches per month.

writing blogs to make money
That way, you can do the same with your blog to attract many users within your industry.

2. Ideal way to build trust
Would you buy financial advice from someone who doesn’t know how to manage their own finances ? SEO training from a marketer who doesn’t even appear on Google? Or even a cooking course from someone who doesn’t know how to cook? Certainly the answer to these questions was “no”, because we can’t trust those who don’t have full knowledge of their area of ​​expertise.

That's why it's so important to have a blog. From the moment you start producing and publishing blog posts , your audience realizes how well you know a certain topic and begins to trust everything you publish.

This is critical for sales, because once people start following your content, when the time comes to purchase products or services like the ones you offer, the first option they will remember will be you .

3. Visibility in search engines
Search engines rank the most relevant websites and blogs at the top of the rankings for queries made by users.

To do this, both SEO techniques and good content production practices are taken into account, such as:

Frequency : Search engines consider blogs that frequently bring new content to be important, so ideally it should be updated at least once a week;
Content quality : Google has taken user experience more into account , so only quality content, well-written and truly useful to readers, wins the top positions.
So, when writing articles for your blog, keep in mind your persona’s intentions when searching for a post like yours and also what SERP competitors are delivering in terms of content to your audience. After all, to get ahead, your text needs to be better than theirs.

4. People are buying online more and more
This year, e-commerce sales grew rapidly, driven by the pandemic . In addition, audiences that previously preferred to shop offline, such as people over 60, also joined the habit of shopping in virtual stores.

With this increase in the number of people willing to buy online, blogs are becoming more important.

Once the blog offers content about a particular niche, it starts attracting people interested in it, which is the first step towards offering related products or services.