Mockup
A mockup is a wireframe in an extended format. Here, for example, it is already possible to demonstrate some design solutions: colors, fonts, images, icons. A mockup is needed so that the customer can offer (and subsequently approve) the general style of the site. Here you need to place the final versions of texts and images.
Here is a list of what should be displayed in the mockup:
page plan;
ready-made text content;
layout of elements;
references for images and typography.
Mockup
Living prototype
This is the next level of the what is a loan sketch – a wireframe format “brought to life” with interactive options. Here you can evaluate various elements and functions of the site in action. Such prototypes must be presented to customers separately for approval of complex interfaces. In addition, the development team itself needs a live prototype so that it can conduct UX testing in a focus group.
Which type should you choose?
There are no strict standards or restrictions. It makes sense to proceed from what is most convenient to use in a specific situation. If we are talking about a pompous presentation with the participation of high-ranking parties, then, of course, it is better to use more advanced sketch models (an example is a live prototype of a website). But if there is an operational clarification of a number of working moments, then both a sketch and a wireframe may be quite sufficient.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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