6 Testimonial Examples You Can (And Should) Use to Drive More Sales

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Ezra’s looking for a car harness for her dog online and is looking for a brand that has good reviews. As she learns more about a brand that she likes, she comes across a powerful customer testimonial highlighting that the harness saved the customer’s dog’s life in a car accident.

That’s all it takes to convince Erza that this product is right for her. Customer testimonials serve as a powerful medium for showing customers the value of your product from the perspective of others.

On this page, we’ll provide you with a guide on customer testimonials, including six testimonial examples to help you get inspired!

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What are customer testimonials?
Customer testimonials are recommendations of your brand from current clients or customers that talk about how your product or service benefitted them. These recommendations are always positive and shed light on the customers’ experience with your brand.

Testimonials vs. reviews: What’s the difference?
When learning about testimonials, you may find that some people will also call them reviews, but are they the same? Testimonials differ slightly from reviews since they’re always positive, whereas reviews can be negative or positive.

However, you can take positive reviews and turn them into testimonials for your business. Many companies will take key points from reviews and use them as testimonials.