B2B Marketing Tools Online and Beyond

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Website
Effective Internet Marketing Tools

Example of the website of the company "World of Pilok"

Unlike B2C, in the B2B segment the site should be more specific, concise, but informative. It is not enough to post useful articles about the product and the company, it is better to use more guangdong mobile phone numbers database effective tools - videos, infographics, presentations.

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High-quality and interesting content is the key to your website’s success. Interested users will share links to useful information with colleagues and partners. Don’t forget to place the company logo with a link to the website on each piece of content.

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Effective Internet Marketing Tools

When deciding on cooperation, your future partner will take into account various factors, including your business reputation. This is very easy to do on the Internet. The search engine will give you all the information about the company's ups and downs, its successes and failures.

Therefore, when developing a marketing strategy for a B2B site, you need to pay attention to working with Internet user reviews. To pre-test your Internet resource to take into account the opinions of the target audience, answer the following questions:

Is there a feedback page or box on your site where customers can share their experiences using your products?

Do you offer users the opportunity to leave reviews about your company's work on your website or other Internet resources?

How do industry leaders characterize your organization? What information about you can be found on their websites? Or is there no mention at all?

How often do you monitor reviews of your company and how quickly do you provide feedback to users?

What tactic do you use when you receive negative feedback: ignore it or try to solve the problem?

Are there any cases when customers who were disappointed with the quality of your products changed their minds after you offered a way to improve the situation?

Work in this direction will improve the efficiency of the Internet marketing tools used and increase customer loyalty.

Event Marketing
This is one of the effective, repeatedly tested in practice, marketing tools, but the effect of its use is more noticeable in the B2C segment than in B2B. Nevertheless, the results of communication with clients after using event marketing are quite high.

Let's look at how this marketing tool works using the example of Mobile World Congress, a popular industry event that takes place annually in Barcelona.

This event allows a large number of vendors from the telecommunications industry to present their latest developments and innovations to the target audience. At the same time, the percentage of contracts concluded after the event is very low.

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