How to open a YouTube channel

[tongfkymm44]

YouTube is the second most used search engine behind only Google , and that is why, whether you are an individual or a company, you have probably seriously considered using this platform.

Opening a YouTube channel is a great idea. It can serve as a springboard for your personal and professional work or your business, but like everything, you have to know how to use it and get the most out of it. Let's outline some of the basic points to consider before opening your YouTube account and starting to upload videos:

Preliminary considerations before opening a YouTube channel

What do you offer? It's a simple question, but it's really important that you stop and think about what you're going to offer your audience. It's time to narrow down the content of your future videos. Will it be a channel with beauty videos, mlm marketing list tutorials, cooking recipes, crafts, product presentations, promotional videos...? Remember that the more you narrow down the content, the more likely you are to "hook" your audience. For example, a dealer could decide to upload videos of cars, motorcycles, quads, etc. They could have followers who love motorcycles, and when they see content about cars they find it boring and decide to go to another more specialized channel. Therefore, think carefully about what you want to talk about BEFORE you start doing it.

Table of Contents
«Before opening a channel on YouTube, it is really important that you stop and think about what you are going to offer your audience»
«On YouTube you have to give your videos a personal touch»
«We are all a brand that we try to sell»
«Before opening a channel on YouTube, it is really important that you stop and think about what you are going to offer your audience»
Who are you targeting? You need to be clear about what kind of audience you want to offer your content to. You need to think about their age, sex, country, interests… and adapt the content based on who you want to attract. For example, if you want to attract men, you will try to create more fun or action-packed content; if you want to attract young people, you will use more colloquial language and viral trends; if you are targeting a specific country, you will use words that are only used there, etc. You need to adapt the content to your audience, so you need to be clear from the start about who it will be, and later check in the analytics to see if the views are really from the segment you wanted.

Analyze the competition: Look for channels with similar themes, get ideas from their most viewed videos, get inspired and know your market segment. Don't try to reinvent the wheel, rather focus on seeing what works and give it your personal touch. Find out how your competition segments their videos and playlists, this will give you a basis for how you can start “categorizing” your videos.

Grow with us!
«On YouTube you have to give your videos a personal touch»
Twitter

Branding Design: Once you know what you want to do and who you want to offer it to, it's time to create your brand. The brand is created regardless of whether you are an individual or a company, in the end we are all a brand that we try to sell. You must design a logo, a header banner, a thumbnail style, establish a font, etc. The subject of design is quite extensive and there are many things to consider, we will discuss it in depth in future articles, suffice it to say for now that you must be clear about where to focus it before starting your activity on YouTube.



«We are all a brand that we try to sell»
Twitter

Frequency: A channel is attractive when it generates content regularly. It is a shame to join a channel where the last video was uploaded 4 months ago. That is why you should establish an upload schedule and stick to it. It is recommended to upload at least one video a week (always on the same day, so that the audience knows when they can see you), but the more the better.

Video quality: A quality video has a lot to do with user retention. If you plan to make videos for your channel, consider shooting them with a high-resolution HD camera, a microphone, and proper lighting. When uploading videos to your channel, upload them in HD, preferably 1080p and in a 16:9 format. This, combined with the other factors, will help retain users.