Google Ads Conversion Tracking

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7 min. read
Megan Avenia
Megan Avenia
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Content Writer
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Do you know how your ads contribute to leads, phone calls, sales, or your other priority goals? Conversion tracking is essential for understanding what action is taken after your ads are clicked.

In this post, we’ll cover the seven steps for setting up Google Ads employment database tracking so you can start driving more revenue with your ads and improving your return on ad spend (ROAS). Keep reading to learn more!

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Step 1: Determine your goals for your PPC campaigns
Outside of traffic and brand awareness, what do you want to gain the most from advertising your products or services on Google? Those are the primary conversions you want to set up and track. Some of the most common goals (aka conversions) are:

Product sales
Lead for submissions
Phone calls
Live chats
What about secondary goals? These are actions that aren’t your first priority, but also support business growth. Some examples include:

Newsletter subscriptions
Resource downloads
Video engagements
It’s important to set up tracking for both goal types. We’ll discuss later how to differentiate between your primary and secondary goals in Google Ads.