Content strategy layout

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As long as the influencer data page is opened, the brand can deeply observe the influencer's performance. For example, if a food brand wants to find an Internet celebrity for group purchase cooperation, it can observe whether the age of the target Internet celebrity audience meets the brand's expectations, and whether the social performance is excellent? Or further analyze whether the content created by Internet celebrities is really focused on food, in order to find Internet celebrities who are most consistent with the brand's tone.

Audience profile analysis.



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Step 3: After determining the partners, united kingdom consumer mobile number list you can start to develop the content strategy layout. In order to make influencer marketing content meet market demand, brands can use the "keyword mentions" function mentioned earlier in competitive product analysis to set keywords related to the brand industry to gain insights into content strategies.

For example, a sports brand will launch a high-protein product. The brand can set the keyword "high protein" and observe the top 10 content with the highest interactions, views, and volume among all the recent content mentioning this keyword, and conduct in-depth research on these content. Communication and marketing features.

Competitive product analysis keyword mention post content TOP 10.


Source: KOL Radar

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In addition, brands can also use the Hashtag word cloud to observe the most discussed words related to the keyword high protein. From the analysis, we can see "fitness, fat loss, muscle gain and fat loss, diet control", etc. These are keywords that are highly discussed in the market. It means that brands can focus on communicating these topics in marketing content and introduce product introductions, which will enhance the influence of posts.

Competitive product analysis Hashtag word cloud.