Basically, you need to work on neutralizing negative information:

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How to act? If you are convinced that the existing reviews are false, then, in all likelihood, the distribution of negative information about you is the work of competitors. It is almost impossible to prove this, and therefore you are forced to defend yourself.

You need to work first of all on those sites where a lot of negativity is concentrated, since they will be visited more than others. It is worth working on the negativity as soon as you discover it. Otherwise, all users who read such recommendations about the company will prefer the goods and services of competitors.


Publish positive reviews.

Delete reviews that damage your reputation 1000 mobile phone numbers database (if you are convinced that they are unreliable, you can send a request to the service administrators to delete them, justifying your position).

Push sites that spread negative information about you out of the TOP-10.

Distribute and promote PR content.

Publish official responses and respond quickly to customer complaints.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Neutral reputation
If positive and negative reviews for repeated queries are in approximately the same ratio or most of them are neutral, the brand develops a neutral reputation. At first glance, it is not bad that you are treated neutrally. But such an image does not form a positive opinion of your work in users, does not highlight the advantages of cooperation with you. Accordingly, a neutral image does not carry any advantages.

How to proceed? Break the even ratio by gradually increasing the number of positive reviews and reducing the negative to zero. Sharply negative reviews should be neutralized first of all, by officially responding to each such comment on behalf of the organization.