Beyond engagement, TikTok also considers user interactions like:

[fomayof928@mowline]

Let’s take a look at the most important TikTok ranking factors that influence which videos show up on your For You page:

Engagement
One of the most important ranking factors for croatia b2b leads TikTok is engagement. This includes metrics like:

Video likes and shares
Comments posted
Videos completed
Favorited videos
TikTok uses this information to understand the types of videos you like to watch and share so it can recommend similar videos to you.

It’s also likely to favor videos from creators whose content you’ve regularly engaged with. Finishing a long video or favoriting it also tells TikTok that content really resonated with you.

User Interactions

Accounts followed
Content created
This information allows the platform to get a better understanding of each user’s unique preferences and how they change over time. TikTok then uses this data to serve you content that aligns closely with the content you actively choose to consume and create yourself.

Video information
Video information like captions, hashtags and sounds also helps TikTok understand how to rank the content.