They are actively looking for what your business offers which can result in a conversion. ads also differ in the advertising formats they offer. Meta ads offers ads that are natively integrated into the network environment. Social as in what can be less intrusive and more visually attractive in .
Contrast Google Ads offers a variety of formats georgia phone number library including text ads on the web. Search video ads on YouTube and graphic ads on the display network. This allows advertisers to reach users at different points in their journey. The cost of purchasing Google Ads can vary considerably depending on the industry.
Competition and bidding strategy meta ads tends to be more affordable in terms. Cost per thousand impressions cpm which makes it an attractive option for . Businesses with tighter budgets, Google Ads on the other hand can cost about . Click cpc higher especially in highly competitive industries however due to its focus.