How Geotargeting Could Be Hurting Your Business Strategyafter Further Investigating The Site Highlighted During The Broadcast, Mueller Noticed That The Site's Geotargeting Settings In Search Console Were Configured For Pakistan. In Other Words: Pakistan Was Defined In The Tool As The Website's Destination Country. This Directly Affects Its Ranking In Search Engines In Other Countries, Compromising Its Reach.
According To Mueller: “when It Comes To Search, If You Want To Target benin email list Countries O An English News Site, Then I Would Definitely Turn It Off. Because That Can Have An Effect As It Really Focuses On Pakistan And Then Focuses A Little Less On Other Countries. ”john Mueller, Googlein Other Words, If You Are Investing In Reaching A Worldwide Audience With Your Website, It Is Important To Pay Attention To The Settings In Search Console And Disable International Targeting.
This Way, Your Website Will Be Able To Reach A More General Audience, With More Views And A Better Ranking In Search Engines, As Is The Case With The “sister Site” In The Example Shown In Google's Live Broadcast. When Should International Segmentation Be Used? The Answer To This Question Is: It Depends. To Activate Google Search Console International Segmentation, You Will Need To Evaluate Your Business Strategy At The Moment. If You Intend To Invest In A More Local Reach Of Your Website, Such As Online Stores That Only Serve A Specific Region, Activating Segmentation Will Make A Lot Of Sense For Your Strategy And Will Help You Better Segment And Qualify Your Customers.