Understanding this process is very important if you want to stand out from the competition and win over the customer you’ve been waiting for. After all, if you understand how consumers think, you can adjust your processes to meet their expectations — or even exceed them! This is how you hook a new customer who has never heard of you. Sure, paid advertising and word- of-mouth marketing can be very effective, but you can achieve much more with this knowledge.
In today’s article, we’ll explore the steps involved in this process and how companies can influence and improve the consumer experience. Keep reading!
STEPS OF THE PURCHASE PROCESS:
1. Recognition of the Need
Think: Why do you buy something? Because you want it or portugal whatsapp data because you need it . Right? Well, the process is the same for everyone. When someone understands that they need what you are offering, great! You are already halfway there. But what about when they don't understand? Then you need to convince them and create the need in their mind . Or, you can also follow the other path, which is also very powerful: that of arousing desire . The point is: the consumer begins their purchasing process following one of these two paths, need or desire – Your challenge is to put the consumer on one of these paths towards your product and/or service.
2. Research and Information Gathering
Have you identified the consumer's need or desire ? The next step in the journey is Research and Information Gathering . After all, in plain English : who is going to invest their hard-earned money in something they don't know if it's any good ? This becomes the consumer's next mission: to find out if your product/service is any good ! But, let's be clear: having a good quality product/service isn't everything — of course, it's very important, but it's not everything. Is your brand strong? Do you have a community of people consuming and recommending what you offer? Do you offer any guarantees? What sets you apart from the competition? All of this counts as much as quality when it comes to convincing the consumer to become your customer.
3. Evaluation of Alternatives
In the previous stage — research — the consumer will analyze everything we talked about previously, but not only about you, but also about your competitors. This is when the consumer will understand that he has a portfolio of alternatives from companies that offer similar solutions for his needs/desires . What will differentiate you from the others? Consumers compare features, prices, benefits and disadvantages. Therefore, in addition to optimizing these points, also understand that transparency is essential and the easier it is for people to find and compare your features with those of others, the more likely they are to choose you. The purchase decision is not subjective, but rather highly objective . Understand this — be it.