Bid adjustment for each auction

[ishanijerin1]

In the mid-to-late 2000s, third-party companies began to release so-called "automated bidding tools" one after another. These tools had the ability to adjust bids by estimating/calculating backwards from ad delivery performance, making it possible to change bids based on data regardless of the ad platform.
However, these tools only adjusted bids a few times a day.

It is clear that it cannot compare to Smart Bidding, which adjusts bids in "real time" based on various signals (described below) that can be determined for each auction.

Feature 2: Search term learning function
Third-party tools change your maximum bid based on boost your business with our doctor database the performance of keywords in your account, but keywords are merely one type of targeting and are not the actual search terms (search queries) searched.

Smart Bidding predicts performance based on search terms that have generated conversions in the past and adjusts bids accordingly.

In addition, the learning function also incorporates past search terms from the entire account, making it possible to adjust bids regardless of the account structure.

Feature 3: Advanced analysis based on various signals
Auction-time bidding takes a variety of signals into account when optimizing bids .

Signals are attributes that identify individual users and auction-time context, including attributes that can be used for manual bid adjustments, such as device or location, as well as Smart Bidding-specific signals and combinations of signals.

It would be virtually impossible for a human being to take all of these factors into account and make a bid in real time.