They are the key to capturing their attention. Viral challenges are a phenomenon on TikTok. Brands around the world have taken advantage of this cultural aspect to create hashtag challenges. That drive participation and engagement Gen Z users are hungry. To participate in trends which offers an excellent opportunity for brands to create.
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Create content that looks native and is relevant to the audience to design a . To truly connect with Generation Z, it is essential to understand their characteristics and preferences. This audience below we detail best practices for creating an effective campaign before. When launching any campaign, it is essential to carry out exhaustive research on your target audience and what they want.