How to grow organically on Instagram

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How to grow on Instagram organically? We're not going to lie to you, it's a whole process that you should know. However, once you put it into practice, you'll see incredible results.

Continue to the end, here you will find everything you need to know, moj database from SEO to the key tools of this platform that you can take advantage of.

Importance of growing organically on Instagram
How to grow organically on Instagram?
Importance of growing organically on Instagram
First things first, if we want to know how to grow on Instagram, we need to understand the reason why doing it organically is the ideal medium for a brand. So, why go for real followers organically ?

It's a fair question, especially considering how much work goes into growing your Instagram this way.

There are certainly many “quick fixes” and ways to cheat the system using bots, third-party apps, and other platforms that allow you to buy followers.

While these tactics may give you instant gratification and a quick boost to your following, they have many drawbacks.

By paying for “fake” followers, you’re increasing your target audience without increasing your engagement rate. The result? Engagement will plummet, and you’re unlikely to see any significant results from your Instagram marketing activity .


Because let's face it: fake followers aren't going to buy your products or services , right?

Instead, it's much smarter to play the long game of growing your Instagram account organically, and here's why:

You will protect and increase the participation rate
The higher your number of followers, the lower your engagement rate will be.

However, if you have sustainably grown your Instagram following using smart organic strategies , you can maintain a good engagement rate (between 2% and 3.5% or more).

This is because organic growth is based on inspiring real, high-value users to follow and interact with your brand on this social network.

You will be able to attract and nurture potential customers
One of the goals to follow in order to understand how to grow on Instagram is to find, attract and convert your ideal demographics.

With an organic growth Content Marketing technique , you can target users who are most likely to be interested in your brand, make better use of their time and effort, and increase the chances of organic followers becoming paying customers.

It will minimize the chance of your account being closed
Lastly, and one of the most important points, an organic growth hacking strategy ensures that your Instagram page is protected from being shut down or temporarily deactivated by its owner: Facebook .

By focusing on engaging with legitimate users and avoiding suspicious activity, you'll build an engaged fan base and minimize the risk of having your account suspended or closed as well.

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How to grow organically on Instagram?
Ready to start growing your Instagram follower base with tactics that will help you reach your ideal target audience , increase your engagement rate, and convert leads into customers?

Below, we are going to explain 4 techniques to organically grow your number of followers on Instagram.

1. Optimize your Instagram profile for search visibility
To understand how to grow on Instagram organically, you need to consider and maximize your chances of appearing on Instagram’s Explore page. And a key part of achieving this goal is making sure your profile is optimized for IG search visibility.

If your business is ready to take advantage of the 200 million Instagram users who visit business profiles daily , you need to ensure your business account follows social SEO principles .

2. Rely on social SEO principles
Adding to the above point, here is an overview of the key areas you need to optimize to get maximum visibility on Instagram:

Username – This is how new users search for and discover your brand on Instagram, so make it easy to remember and spell and clearly capture your brand identity.
Account Name : This appears above your Instagram bio and should contain one or two strategic keywords related to your business or industry (like “New York Florist” or “Graphic Designer”).
Instagram Bio : In less than 150 characters, you should explain who you are, what you do, and your key selling points in a way that will engage and convert profile visitors. Use at least one hashtag and with the correct business category.
The easier it is for your business page to appear in search results, the more likely you are to capture and convert users who are already searching for what you have to offer.

seo guide
3. Make sure your Instagram posts get maximum reach
But it’s not just your Instagram profile that needs to be optimized for maximum visibility. In fact, every post you share (from videos to carousels) should follow SEO best practices to increase their reach.

Within each post, we find a range of features offered by this network and marketing tools that you can take advantage of to improve the visibility of your high-quality content. These include:

Location tags – This involves selecting a geographic location to tag the post and is particularly effective for brands with storefronts or that serve customers in a particular local area.
Tagged accounts : By tagging relevant, high-profile users in your Instagram posts, you can increase the visibility of your posts with new high-intent audiences.
Hashtags – It is a smart move to develop a custom hashtag strategy for businesses that ensures every piece of content shared has up to 20 relevant hashtags included in the post title.
SEO Keywords – Additionally, peppering your Instagram captions with a handful of strategic SEO keywords can also increase your chances of showing up in search results.
4. Use hashtags in your posts
As we mentioned, hashtags are a powerful way to increase content visibility organically on most social networks, and this one is no exception.

These popular search terms are a way for new users to find a brand by simply clicking on them and viewing the result, allowing businesses to reach a specific niche market, without having to pay a single cent.

The best way to find popular hashtags that are relevant to your brand on Instagram is to:

Look for hashtags that competitors or influencers are using : Take a look at the type of hashtags your direct competitors are using and create a list of hashtags that are popular and relevant to your business.
Find industry-specific hashtags – This means thinking of keywords related to your business, industry, or the products and services you offer and evaluating the search volume on Instagram. By checking how many times they have been used on Instagram, you will be able to select the right combination of hashtags that are popular and relevant to your brand.