5 More New and Interesting Marketing Tools That Use Mobile Communications

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Contopronto Bank (Norway) enters into an agreement with trading companies, according to which partners can add a unique digital code to the information on the cash register receipt. The user sends the received code to the bank's SMS center as a confirmation of payment, and the funds are immediately transferred to the organization's account. This type of banking service is closely related to mobile commerce. For the company, this is a kind of additional sales channel.

Online marketing used in the bank has a conduit cn mobile phone numbers database clear advantage over competitors. At the same time, it is able to reduce the costs of developing the network branches.

Value-adding marketing.

The most common use of cellular communications is advertising communications. The mobile phone is a qualitatively new tool for the process of transmitting information. All advertising media attract the attention of a potential client "forcibly", obsessively. This technique is called interruptible marketing.

In recent years, value-adding marketing has become very popular. This marketing tool is based on additional information that the user is interested in. The information may relate to promotions, discounts, etc. This is the direction in which mobile advertising, which is personalized content, is developing.

Value-adding marketing

Research conducted in the US and Western Europe has shown that 70% of mobile users do not object to mailings, provided that the messages meet their interests and needs. For 40% of subscribers, such advertising is convenient. 20% want to learn more about the services advertised in this way.

These figures confirm GartnerG2 research in the US, UK and Italy. People dislike spam. But focus group participants noted that they would like to receive SMS from companies they work with.

On-pack promotion.

One of the most popular methods of promotion using additional mobile services is on-pack promotion. The method has an interesting distinctive feature - the product must be packaged accordingly. An announcement of the promotion is stamped on the product along with a unique code, which the client gets access to after making a purchase. Information about the event is placed inside the package or covered with a scratch panel. The client sends the received code to the organizer via SMS and receives confirmation of participation in the promotion (for example, an instant draw - in this case, the participant immediately receives a message with information about the results of participation).