Black history is more than a moment

[fomayof928@mowline]

Black History Month social media doesn’t have to stop after February. Cultural heritage months are just the beginning of how brands can show consumers they are prepared to be held accountable for their DEI efforts. Supporting the Black community is an ongoing commitment, with the bulk of the work happening offline.

As brands prepare for their February campaigns, remember bulgaria b2b leads that Black history is more than a trend. Approach Black History Month with authenticity and action, but also think about how you can uplift Black communities and culture year round.

Ensure your company efforts are genuine and sustainable by prioritizing diversity, equity and inclusion in all parts of your business operations. To learn more about how to go beyond diversity statements and integrate DEI into your strategies for long-term success, read our article about who really runs the brand account.


The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

This is the eighth consecutive year Sprout has been recognized by G2. When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today.

Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. G2’s annual Best Software Awards rank products based on authentic reviews from real users, informing the decisions of 90 million software buyers each year. I have immense gratitude for our more than 30,000 customers—we’re here because of you.