Six influencer marketing trends in 2025

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A must-read guide for brands to capture the future market!

Six influencer marketing trends in 2025: a must-read guide for usa consumer mobile number list brands to capture the future market!
The landscape of influencer marketing continues to expand in the digital era. From the rise of micro-influencers, the rise of Threads communities to the innovative applications of generative AI, brands must keep abreast of the latest trends if they want to win in the fiercely competitive marketing market. This article will introduce the six core development directions of Internet celebrity marketing trends in 2025, helping brands seize Internet celebrity marketing business opportunities.

Table of contents
Internet celebrity marketing trends 1. The importance of micro-influencers
Internet celebrity marketing trends 2. The rise of emerging communities
Internet celebrity marketing trend 3. Short video and audio content continues to grow
Internet celebrity marketing trend 4. Diversification of Internet celebrities in niche markets
Internet celebrity marketing trends 5. Application of generative AI
Internet celebrity marketing trends 6. Accurate application of data and analysis
AI technology combined with digital innovation drives future internet celebrity marketing
Internet celebrity marketing trends 1. The importance of micro-influencers
Micro-influencers have become the most favored partners of brands due to their high interaction rates. The "2024 Taiwan Internet Celebrity Marketing and Community Trend Insight Report" pointed out: "Due to the intensification of the phenomenon of "Internet celebrity segmentation", there is no absolute relationship between "number of fans" and "Internet celebrity ranking"." According to a Hubspot survey, compared with The close interaction between large-scale internet celebrities, micro-influencers and fans can not only provide recommendation effects with high conversion rates, but also shorten the distance between brands and consumers.

When looking for influencers, brands can use KOL Radar influencer data and audience analysis and other indicators to find the most suitable micro-influencer candidates, and take advantage of micro-influencers' "low cost, high interaction" advantages to improve product conversion rates.

KOL Radar audience analysis
Kolr audience analysis
source: KOL Radar

Further reading: The secret to doubling your sales! See how clothing brands use micro-influencers to create viral word-of-mouth marketing

Internet celebrity marketing trends 2. The rise of emerging communities
In 2023, Threads, an emerging text community launched by Mata, took advantage of "Integration with Instagram" and "fast communication". The number of active users exceeded 275 million in October this year, setting off a social craze. Similar Web data shows that as of now (2024/11), Threads has been visited 4.62 million times, and Taiwan is the third most popular country in the world for using Threads. This shows the high popularity and development potential of Threads in Taiwan.

Threads traffic distribution Taiwan ranks third in the world
Threads traffic distribution Taiwan ranks third in the world
Source: Similar Web

Hubspot’s consumer trend survey found that social media has become the preferred channel for product discovery for Generation Z and Millennials. As social commerce and Threads algorithms become increasingly mature, both brands and marketing practitioners should use social media to discover products. The platform focuses on creating "interactive" value. Through two-way communication of content and true sharing of influencers, not only can we get closer to consumers, but we can also build closer brand connections.