About the author:
Harry Beckwith is an American marketing specialist and author, founder of Beckwith Advertising and Marketing. Beckwith's clients include Fortune 100 and Fortune 500 best service companies in the United States.
"The service is intangible, it cannot be returned under warranty, its quality is not as obvious to the buyer as the quality of the purchased product. At the same time, the service can have an impact: it can form both loyalty and trust, and become the cause of the strongest dissatisfaction of the client."
Harry Beckwith
About the book:
The main idea of the book "4 Keys the benefit of our ios database to Services Marketing" is that a service is not a product, and therefore the approach to its promotion should be different. On the pages of the publication, the author uses real examples to talk about the use of 4 marketing tools: price, brand, packaging and customer satisfaction.
4 Keys to Services Marketing by Harry Beckwith
The book is written in a lively and understandable language; it does not contain boring theories, but contains a lot of practical advice, working strategies and effective marketing techniques.
I Came, I Saw, I Convinced: How to Sell Your Business Ideas Successfully by Stephanie Palmer
About the author:
Stephanie Palmer is a consultant and development executive, and the author of several books on promotion. For six years, she worked as a creative director at MGM and Jerry Bruckheimer Films, where she oversaw such “projects” as “Legally Blonde,” “Con Air,” “Armageddon,” and “Enemy of the State.” Since 2005, she has headed her own consulting company, Good in a Room.
About the book:
The main plot line of the book "I Came, I See, I Convinced" is selling your idea. Business requires money, and finding a sponsor requires good ingenuity. Stephanie Palmer offers her methods of product presentation, thanks to which you will be able to present your business, idea or product in an exceptionally favorable light.
I came, I saw, I convinced, Stephanie Palmer
How to behave during negotiations? How to present an idea so that the richest investors "fight" for it? How to turn one-time clients into regular ones? How to conduct effective negotiations? You can find comprehensive answers to all these questions in the book.
Permission Marketing, Seth Godin
About the author:
Seth Godin is an American entrepreneur, author of several business books and one of the most popular bloggers talking about marketing. For several years, he worked as vice president of direct marketing at Yahoo!, and was awarded the Momentum Award for his significant contribution to the development of the Internet industry.
About the book:
The main idea of the book "Trust Marketing" is that Seth tries to "make friends" between the consumer and the marketer for mutually beneficial cooperation. The marketer helps to buy, the consumer - to sell. In order to build a trusting relationship, three whales are needed - friendship, frequency of contact with the client and trust.
Permission Marketing, Seth Godin
The advantage of this book is that it explains in accessible language how to make friends with a potential consumer without complex and “dry” commercial proposals, convey to him the value of your product and turn him into a regular customer.