Complete guide: how to optimize SEO content in 6 steps

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Optimizing content for SEO is one of the big " must haves" in any Content Marketing strategy , especially considering that it is increasingly difficult for brands and organizations to position themselves in search engines.

There is one undeniable fact: the Internet is overwhelmed with information .

Anyone can go to Google and find hundreds of pages and band database links leading to the information they are looking for in a matter of seconds.

In this sense, standing out from hundreds or even thousands of sites that talk about practically the same thing as your content has become a titanic task.

But don't be scared! That's what we're here for, because the mission of this post is precisely to help you implement effective strategies and techniques to optimize your content for SEO with the aim of climbing the SERPs .

In this sense, in this post you will learn:

What is SEO content?
What is SEO content optimization?
6 steps to optimize SEO content
If this is what you were looking for and need for your Digital Marketing initiatives , happy reading!

What is SEO content?
If we go to the purest concept of SEO content, we have to say that it is a type of material specifically designed to be ranked in search engines .

If you have been in the marketing world for some time, you might easily think that all content on the Internet is SEO optimized, but this is not true.

To explain why this statement is true, you only need to think about all the materials that exist on the web and are never shown to the public that performs searches on Google .

Does this mean that such content is bad? Well, probably not, since much of the content that is uploaded to websites has other purposes, such as serving as a repository and making it available to a certain group of people or as study material for a particular class.

What this means is that while there are many quality materials online, not all of them are optimized to rank on Google .

One thing needs to be made very clear: any type of material can be converted into SEO content . From product pages, videos, interactive sites, not just blog posts.

seo guide
What is SEO content optimization?
Once you understand what SEO content is and how it differs from conventional materials that do not rank at the top of the SERPs, it is time to address an essential topic to answer the promise of this article: what is optimizing content for SEO ?

Regardless of the industry your brand or organization is in, your lead generation and customer conversion strategy cannot be based solely on landing pages .

The answer is simple: not all users who are interested in your products need or know that they need to buy it.

In this sense, optimizing content for SEO becomes an essential practice to attract those people who do not yet recognize their problems or the solution to them and guide them until they find it.

However, what does this mean?

Optimize SEO content
This is simply about improving the characteristics and elements inherent to a content and the web page where it is located with the aim of making it more visible than other similar ones in search engines.

Optimizing SEO content is a fundamental resource for any website, since without optimized content it is difficult—or practically impossible—to appear in search results related to the topic or keyword .

For SEO strategies, positioning is the ultimate performance indicator, since there is no point in creating material designed to generate organic traffic if it fails to appear in the SERPs.

Now, if you are already convinced that optimizing content for SEO is what your Digital Marketing strategy needs, we will show you 10 techniques that you can use right now to improve your results.

Before you learn the steps, consider some of these contents to continue learning!

Basic SEO guide for your business
What is SEM and what is it used for?
Discover what organic traffic is and how to conquer it
6 steps to optimize SEO content
If what you want at this point is to start your SEO content optimization strategies once and for all, we have left you 6 fundamental steps to achieve it successfully.

Take note!

Identify indexing errors in Google
The first step in checking the ranking status of your existing online content is to see if it is, in fact, in Google's database.

Indexing is the way Google is able to crawl your materials in search of the relationship between them and the solution to a search intent.

In that sense, what you should do is go to Google Search Console and put the URL in the bar to analyze it.

Here you will be shown the data related to this site, indicating possible addressing errors, errors in the server that hosts the page or even the famous 404 error .

You will also be able to see if your URL is indexed but not loaded in the sitemap .

Offer quality in your content
Speaking now about new content, we must remind you that the basis of any SEO strategy lies in the quality of the materials.

And it doesn't matter if you follow all our advice but ignore this one, Google will not consider that your material effectively responds to the search intent and will end up relegating you in the rankings.

Search engines use algorithms that are able to assess the relevance of a page in relation to the needs and requirements of users. Therefore, following quality standards and recommendations regarding the content topic will give you greater opportunities to climb the SERPs.

Choose keywords
A big part of success when optimizing SEO content is adapting your materials around a specific keyword. Therefore, choosing the ideal keywords is the basis for correctly executing your strategy, where the following stand out:

Navigational : Keywords used to access a brand or company's website.
Informative : indicating the need to find some information.
Commercials : related to the search for a product or service.
Generic : used to find information on a topic.
Semi-generic : being more specific, which denotes greater knowledge on the subject.
Long tail : keywords with low competition level because they are long, generally two to five words in length.