Conversion of people interested in a product or service into buyers

[subornaakter40]

At this stage, the seller interacts more actively with users who have provided feedback (for example, clicked on a link). Communication with the audience will be more effective if you start to build on the interest shown. This is where the marketer comes into play.

Interaction between the seller and users

Source: shutterstock.com

The specialist knows how to work with the client kuwait mobile phone numbers database and lead him to the purchase. He writes high-quality sales text, selects a beautiful picture of the product and graphics. The marketer's task is to create a need for the product in the client.

When addressing a person who is ready for a conversion action, you need to clearly and convincingly explain:

what problem will the client solve by purchasing this product;

why you need to make a purchase right now;

why buy the product in the first place.

If you use e-mail newsletters as part of direct marketing, try to prevent the client from understanding that your message is spam. To do this, use any psychological techniques.

Reflect the typical questions for the first interaction. You can offer a discount in case of immediate ordering, a gift that a person will receive upon making a purchase of a certain amount, a coupon for participation in a drawing.

Campaign Evaluation
If a marketing campaign has not produced the desired results, carefully analyze its components. This will help you understand what parameters you did not take into account during development and implementation.

The most common reasons are:

incorrectly formed target audience;

uninteresting titles and texts that do not attract the user, inexpressive graphics;

inconvenient time to conduct an advertising campaign.

Even if the effect of a marketing campaign is positive, it is still necessary to analyze the shortcomings in order to better organize subsequent events. Your task is to constantly monitor target requests, improve information content about the company and product, as well as about events aimed at expanding the target audience.

When forming a product promotion strategy, rely on both the target audience and people who have not responded to advertising. According to Western experts, direct marketing will very soon displace other types of direct marketing, since it is the most successful process of interaction with the buyer.