SEO TECHNIQUES ON INSTAGRAM

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Customize and optimize your Instagram profile with the techniques
Everything is related, which is why, although these may seem like obvious tips, they are the ones we should start considering.


Instagram @seocom.agency
Public profile , there is little point in having a private account if we want reach!
Create a recognizable @____ with search intent , make sure it is not too long
Choose an eye-catching profile image. If you already have a logo, don't hesitate to choose it so that your brand is consistent.
Create a searchable business name
Sign up for an Instagram Business account
Include a link in your bio, such as linktree or many.link to give access to all your channels.
Keyword inside your @____
Instagram is its own search engine . To show the right terms in the search bar, interior designers service email database you need to work within the app to get that positioning at the top of the discover tab or the user's search intent.

Your main keyword is the one that is related to your sector. For example, for seocom, which is a digital marketing agency, the keyword can be Marketing or DigitalMarketing.

The algorithm detects that your keywords , your name and your content are related and voilà.

Use your secondary keywords in your bio as a technique on Instagram.

Once you have written the main keyword, you should look into the secondary keywords. If, for example, your main keyword is ' marketing ', the subsequent keywords could be: agency, SEO, PPC, creative, networking, and an endless number of words.

These types of keywords can be used so that the public that is not searching for you with the main keyword can find you through the others. Maybe there is a user who is more interested in searching for SEO than marketing, so don't leave anything out!

Treat your hashtags like keywords.
It's time for posts . This is an ongoing process that requires special attention. Most users won't search for you directly, because they don't know you yet, so it's always a plus if you include other words in the form of a hashtag.

Improve your SEO!
That's why each of your posts should be carefully analyzed to choose the most effective hashtags . You should treat these hashtags as if they were secondary keywords. By including a variety of specific hashtags, you increase your chances of attracting a wider and more diverse audience. For this, you also have several tools that we will discuss in another post.

Remember that this way you will attract a variety of audiences that are looking for the same thing in different ways.

Make the most of Instagram’s alt text with SEO and its techniques.
Instagram's alt text is a feature that allows visually impaired users to understand their followers' photos.

You can choose not to do this, but any extra information you give to Instagram's algorithm to understand your content will result in your search engine ranking higher.


To access the alt text options, go to the screen just before you share your photo and click on the “advanced settings” tab at the bottom. Next, scroll down and select the “write your alt text” option. From there, you can create the perfect image description.

Keep track of everything with Instagram SEO analysis techniques.
It is well known that Instagram's analytics function has never provided much data, but there are other platforms that do.

In addition, the data collection that the social app offers you does not cover a personalized time, but rather a defined week. Once a day passes, yesterday's data disappears. Social media tools such as Hootsuite , Sprinklr or Sprout Social allow you much more with analytical tracking services, automated reports and more. They offer users the ability to analyze the performance of strategies and measure the KPIs necessary to know if the campaign has been successful.