How does the Telemarketing technique affect an eCommerce?

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Due to the crisis caused by Covid-19, e-commerce has grown exponentially. During confinement, customers have been forced to make their purchases online, and companies that until now did not offer their products and services online have had to adapt, resorting to techniques such as telemarketing to sell their products.

At the same time, the use of the telephone as a means of communication and customer service has increased. Both companies and customers have resorted to phone calls to deal with issues that would normally have been discussed in person.

In this article we will explain how telemarketing can affect e-commerce and how you can implement it in your company. But first, it is essential to know what e-commerce is and what telemarketing consists of.

What is e-commerce?

E-commerce is the purchase and sale of products or student database electronically, that is, via the Internet. It is also very common to use this term to refer to companies that carry out this task.

E-commerce essentially covers commercial transactions carried out over the Internet using different types of terminals (computers, tablets, smartphones, consoles, connected TVs), whether on e-commerce sites or through commercial applications.

What is telemarketing?

Telemarketing is the direct marketing of goods or services to potential customers over the telephone . It is also known by terms such as telesales or inside sales . This technique is usually carried out by agents who make these calls (also known as telemarketers ). However, thanks to new technologies, it is increasingly common for them to be carried out automatically with tools such as robocalls or even with Artificial Intelligence systems.

This technique is used to promote and sell services or products to potential customers. Normally, the professionals who perform these tasks are grouped in call centers, known as Contact Centers . It may also happen that they are not all grouped in the same place, for which it is essential to have the appropriate technology for this.

How does telemarketing affect an e-commerce business?

For some time now, companies have been reluctant to use cold calling as a way of promoting and selling their products. The intrusive nature of telemarketing, as well as increasing reports of scams and fraud perpetrated over the phone, had led to some pushback against this direct marketing practice.

It is true that if used in an unplanned and massive manner, telemarketing could be very damaging to the reputation of our business. However, if we have good planning and the right tools, we can obtain numerous advantages. It is not about making calls and trying to sell the product at all costs, as it is a process that needs to be carefully planned.

The first thing we have to think about is that we have a goal: that the client gets to know us, knows about our company and we can start a conversation with him to show him the characteristics of our product and that he feels attracted to it. In this way, we can create higher quality contacts , before closing a sale.