3. Work on a persuasive text

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Design helps engage visitors visually, and text helps finish the job. Good design with bad text won't get you very far.

Once visitors have been attracted and decide to stick around, the text – both headlines and secondary copy – is what gets the message across. If done right, text can significantly increase conversion rates.

A persuasive text always starts with the title, which is the largest and most prominent element of the page. A good title will explain to the visitor what the portal is about and how it can help them, but it will also arouse their curiosity and persuade them to continue reading. A good technique for making web texts convert is to tell stories.

Storytelling creates a story around your company and helps readers connect purchasing directors email database with your message. Storytelling improves comprehension and makes the web experience memorable, which helps increase conversion rates.

To create compelling copy, you first need to know your audience. Who is your target customer? What are their pain points, challenges, hobbies, and interests? How can your company or product add value to their lives? The best way to understand your customers and figure out how to write copy that encourages them to convert is to develop a buyer persona.
Check out this case study , which describes how agency Getuplift helped POWERUP Toys increase conversions by 96% by incorporating storytelling into their copy.


4. Implement A/B testing
It's hard to increase conversion rates if you don't know exactly what needs to be fixed on a website. Experimenting with A/B testing is the best way to get a clear, data-driven picture of how elements on your website's pages are performing.

With A/B testing, website traffic is split across two versions of a web page, where each version has a different element. By tracking conversions on both versions of the page, you can find out which one works better with your audience. For example, you can create two different headers for a web page and subject them to an A/B test with a split audience. You choose the variant that converts best and can then adjust