Essential tools for e-commerce management

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After the pandemic, e-commerce has become one of the most sought-after business models for entrepreneurs and business owners. Due to its security, wide range of possibilities and low cost , having an online store is one of the best investments today.

However, e-commerce management is a complex task that requires attention and dedication in several areas of the business, such as finance , marketing, communication strategies, taxes , logistics , etc.
Therefore, having good tools for e-commerce management is essential to be able to monitor the development of the business and collect information in order to improve its performance.

Therefore, to help maintain a successful digital business, the Lowtax team has selected essential tools to ensure the best possible experiences for users and to have impeccable e-commerce management. Check it out below!

– E-commerce platform
One of the first steps for anyone wanting to open an e-commerce business is to choose the ideal platform for the business. Nowadays, creating an online store is not a difficult task, but it is necessary to carefully analyze the platforms because they are not the same and offer different functionalities.

At this point, it is necessary to analyze the resources nigeria whatsapp lead functionalities of each tool. In addition, question issues such as the provision of complete management reports, the KPIs and metrics that will be provided, payment methods, tool customization, etc.

In addition, you need to pay attention to other basic factors, such as: ease of navigation, security and a pleasant appearance to capture the user's attention.

Among the most popular platforms are: VTEX , Shopify , Magento and Nuvem Shop .

– ERP
As we have already mentioned in content about company management systems here on the blog, ERP (Enterprise Resource Planning), or the company's resource planning system, serves to ensure control and organization of the company's operations.

This tool centralizes essential information for various sectors such as sales, customer service, finance, accounting, tax, inventory, purchasing, production and logistics.

Choosing the ideal ERP is essential as the tool will control all management and e-commerce work .

Important detail: before hiring an ERP tool, you need to check whether it is integrated with the e-commerce platform. This way, the store management will be in a single software, reducing the chances of errors and rework.

Among the most popular platforms are: TOTVS , Omie and Linx .

– CRM
To monitor the sales process and strengthen the relationship with each customer, another essential tool for any e-commerce is CRM.

CRM, or Customer Relationship Management, is directly related to Customer Relationship Management. By updating customer records, it is possible to boost sales, create promotions, build customer loyalty, among other marketing actions.

Another important point is that the CRM tool is integrated with the ERP tool. This way, in addition to not having to update information in both places, it is possible to have a more complete view of all stages of the business.

Some ERP tools, such as Omie , already have a CRM system .

– Google Analytics
Without analyzing your e-commerce data, it will be impossible to evolve. Therefore, one of the essential e-commerce management tools most used to perform behavioral analysis and thus understand customer purchasing behavior is Google Analytics.

Whether you're focused on increasing website traffic or increasing sales volume, integration with this tool will be essential to discovering valuable data and carrying out optimizations efficiently.

Google Analytics is a free tool!

– Organization tools
No matter the size of the e-commerce, organizing demands and processes will make all the difference in your day-to-day operations.

Whether it's to carry out obligations in different areas, monitor the execution of activities, meetings and productivity levels, organizational tools will be essential for the team. Among them, we can mention: Trello , Asana and Google Calendar .



Accounting in e-commerce management
Just like physical stores, e-commerce businesses need to comply with their legal obligations, respecting the set of laws that govern them. At this point, the accountant plays an essential role.

In addition to acting as a company advisor, the accountant will be essential in providing technical information about the business, which will be essential in decision-making.

Among the activities that are essential for the company are:

E-commerce regulation
Activities involving initial bureaucratic processes, such as the registration of the articles of association;

Tax consultancy
Activity that includes an in-depth study of the company in order to pay less taxes, always in accordance with the law;

Financial consultancy
Activities related to the financial management of the business, such as payment control;

Tax services
Tax activities, such as control of the tax book;

Accounting services
Activities such as recording financial transactions and controlling accounting documents;

Accounting advice is a fundamental part of the evolution of any business, including e-commerce.