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Maybe you wish the diner down the street from your childhood home was still open and cooking up those perfect homemade blueberry pancakes, or the toy you loved as a toddler was still being made so you could buy it for your own child. Something you may not know about nostalgia is that it’s more than just a feeling – it’s a powerful marketing tool.
to Forbes, works particularly well with millennials, is a concept that uses our emotions to sell a product or service. So who exactly is using this marketing tactic, and why is it so effective? Well, it’s effective cambodia telegram mobile phone number list for a simple reason: marketing strategies that play on our emotions are persuasive. According to Buffer Social, “in an analysis of the IPA dataBANK, which contains 1,400 case studies of successful advertising campaigns, campaigns with purely emotional content performed about twice as well (31% vs.
16%) as those with only rational content (and did a little better than those that mixed emotional and rational content).” These three brands are using this marketing tool to their advantage: In January, Volkswagen revealed a new concept car at the Detroit Auto Show. The interesting thing about it is that it’s not really that new. Enter the classic Volkswagen bus of the ‘60s.