It allows you to know with great accuracy the data obtained by each Landing Page or form you create. Having access to the exact information that each contact has provided to your database, this is thanks to the fact that ConverKit is able to record all the inputs that are carried out within the platform.
This will allow you to more easily understand the leads or potential clients and the characteristics that attracted them, with the intention of improving your messages and resources for attracting new audiences.
Contact management
As we mentioned, ConvertKit allows you to manage up to 1,000 contac hospital mailing address list ts within its free version. In addition, you can import contacts you already have manually or automatically through another type of application that allows you to perform this action, or through a CSV file.
Segmentation and tagging
This feature is quite useful for segmenting your audience and creating much more personalized marketing campaigns. Since, by obtaining valuable information about the client, we can better identify their interests and assign them a label that helps us remember what type of strategy or information will be most attractive to them.
This makes it much easier to group certain contacts into a group with similar behaviors and interests and send them information tailored to what they truly need.
ConvertKit is a simple but quite agile and complete platform, it allows you to have access to your customers' purchasing behaviors , as well as the products they bought, and to be able to create email marketing campaigns oriented to their needs.
Your campaigns will not only be able to adapt to the needs of your current leads or customers, but they will also adapt to yours and those of your business.
You will be able to use filters, segment your contacts in the best way, customize fields, use tag assignment, and create and design attractive emails with valuable information that can be sent automatically at the ideal time.
And, when your business grows, you'll have the option to upgrade to their paid version, where plans start at just $25 per month.
MailChimp
This platform is designed for marketing automation of any business , focusing on sharing email marketing campaigns, aesthetically and strategically designed, that encourage active and practical interaction with leads, clients, partners and other people of interest.
It is a web application that is compatible with most, if not all, browsers, so you will not have to download any type of file to install this program on your computer. You will just need to make sure that you enable options such as pop-ups, JavaScript and the well-known Cookies.
Free Email Marketing Platforms
What can you do with MailChimp?
MailChimp is a platform that offers multiple resources and tools for managing your audience and analyzing data. In its free version, you can have a maximum number of contacts equal to 500.
However, one thing that characterizes MailChimp is its offer of totally free tools. And this is specified on its portal when it says: “It is not a free trial. Not for a limited time. Really free .” A powerful and extremely attractive message.
Among its functionalities we can mention the following:
Email Marketing
MailChimp's main feature is its ability to create aesthetically pleasing emails that can be personalized and quite appealing to your audience. Giving it multiple professional touches that allow you to execute a concise, secure and direct email marketing strategy.
In fact, MailChimp invites you to compare it to other platforms like ConvertKit, HubSpot and Sendinblue. I don't know if it's a bit egotistical, but it's thought-provoking.
Various marketing automations
Automations such as sending emails, generating automatic responses and other key tasks for the optimal development of your work will be guaranteed with MailChimp. It allows you to save time and automate different activities, always putting your personal touch and that of your business in the middle.
In addition, it relies on the knowledge acquired from your customers to personalize the information of interest that will be sent. For this, it is also important that you make use of segmentation and that you take some time to configure in the best way everything that MailChimp is willing to do for you.
Free Email Marketing Platforms
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