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6. Social Media Monitoring Many users share their views and opinions about products, services or brands through special media. They leave comments, reviews and mentions, which businesses can use to gain insights into their sentiments and preferences. 7. Website and App Analytics Your website or mobile app is an excellent source of insights into what consumers think of your business.



You can also use the site and app to track key metrics uk business fax list conversion rates and page views , and gain insights into their preferences and behaviors. The process of analyzing customer insights Customer insight analysis is the key to extracting meaningful information from your data. However, if you want to gain actionable insights from the customer data you collect, you need to follow a systematic process.



Following is the step-by-step process of analyzing customer insights – Step 1 – Define your goals When you set out to analyze customer insights, defining your goals is the first step. Identify the key metrics, or KPIs, you need to measure. Step 2 – Integrate the data The customer data you collect needs to be consolidated into a single repository for analysis.