Average click-through rate (ctr): who clicked on the email out of the total recipients who received and opened it. Average dropout rate: of total recipients who clicked the unsubscribe link. Average bounce rate: percentage of email addresses to which an email could not be delivered successfully. Average email marketing benchmark statistics for email marketing statistics by sector below are the email marketing benchmarks broken down by industry. Don’t worry if you’re underperforming, as we’ll explain in more detail later in this article how you can improve each metric.
Industry opening rate click-through botim data rate ctr casualty rate bounce rate agency each benchmark reviewed: best and worst results below we provide a more detailed analysis of each of the metrics, as well as the best and worst performing sectors. Data is nothing without knowledge, so we'll also highlight potential things each sector is doing right or wrong. Use this information to guide your own campaigns. Email marketing open rate benchmark email marketing open rates by industry the email marketing open rate shows the percentage of total campaign recipients who opened the email.
As mentioned above, apple's mail privacy protection had a significant impact on open rates, which explains why they were much higher in than in however, this data is still useful, as accounts across the board have been affected. Industries with high open rates would likely still have comparatively high open rates even without apple's privacy changes. Email open rate in vs. Email opening rate vs. Open rates vary dramatically from industry to industry. The best-performing industries had open rates above , while the worst-performing industry had an open rate of just .