Types of key performance indicators

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There are many types of key performance indicators. You can use qualitative, quantitative, future-forward, or past-review indices. KPIs also exist in various areas of business operations.

When it comes to ecommerce, the KPIs used generally fall into one of the aruba email list following five categories:

Sale
Marketing
Customer service
Manufacturing
Project management
There are many KPIs that you can use. There are standard KPIs that can be used as a starting point and more specific ones - leading indicators - as a reference to predict the performance of your e-commerce business.

Leading Indicators in e-commerce
Growth and customer retention are great KPIs, but they have a problem. They are lagging indicators - indicators that only show past results. They are good for making hypotheses about what might work, but what we really need are leading indicators - metrics that allow you to predict the future.