When will I see results from my digital transformation?

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SMEs are characterized by their ability to solve problems quickly and dynamically , so a digital transformation within an SME should yield results from the first days .

Within our content “Digital transformation: How should I do it? we start from 4 basic focuses and within them we will see the results that they bring us:

1. Digitization of processes:
Obviously, if you shorten the time of certain administrative, personnel, lastdatabase direct mail mortgage marketing list sales, etc. processes, productivity increases and more income will be generated. For example, the implementation of a CRM would give you the following benefits:

Access to real-time information
Facilitates decision making
You can optimize the sales process
More efficient customer service
Quick customer identification
Increase employee productivity
Increase customer loyalty
Lead marketing strategies
2. Communication with customers and after-sales service:
The easier we make communication with our customers, the more we will generate a feeling that is conducive to buying. Contact with the customer must be fast and fluid, this will bring you greater recommendations in your sector, and will set you apart from the competition. For example, having a “live chat” on the website, or clearly communicating the after-sales services that we have, will help you achieve much higher sales results in a short time.


3. Redesign of products and services:
This should be the most important thing in your digital transformation so that it brings you positive points and not negative ones. Why do we say this? Because a bad digitalization can be the worst thing that can happen to a company. We all know the case of a long-standing supplier who takes the step to digitalization and does a disservice to its image, and in general to its clients. A bad image with your website, or with your CRM management is disastrous for the arrival of new clients and the retention of those we have. The redesign of products and services must be logical, thoughtful and well measured . If so, the results can be quite fast.

4. Internal and external organization of the company.
You must evaluate the profiles you have in the company, and decide whether you have to provide training for new functions or hire new profiles. We all know that a bad choice of workers is a waste of time in training and money. The results can be very fruitful if the selection is appropriate.

In conclusion, a good digital transformation can have quite visible short-term results, if the decisions are well thought out and measurable.

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