Smarketing: when sales and marketing work together

[tongfkymm44]

Another new word to define what should be logical is the union of sales and marketing (Sales + Marketing = smarketing) in short, it is a strategy to ensure that the marketing and sales objectives are common and that there is communication throughout the sales process, from lead acquisition to conversion to customer. If we work in this way, we will be able to improve the processes in both departments and consequently, the processes, costs, etc.

The ultimate goal of both departments is always to increase sales , but in the power struggle it seems that both departments have been fighting for their share and becoming misaligned. This means that the leads captured by marketing are not valid for the sales department and ultimately generates conflict throughout the company. If the goal is to increase sales, it is logical that the department in charge of generating leads attracts those that the sales department can convert into clients.

Optimizing resources: SMARKETING
This is where a good smart marketing strategy will allow us to optimize the campaigns in such a way that the leads captured by marketing (MQL) can be converted into valid leads for sales (SQL) and in this way increase sales, updated diabetes mailing list and this is only achieved by talking and participating from both departments in the whole process, in a first phase, that of capturing and filtering leads, the experience from marketing will allow them to define the best way to capture leads and from sales the necessary information will be given to continuously optimize this capture. To close the sale, marketing will need to know what is the minimum that sales needs to convert a lead into a client, if everything flows like this, the capture processes, the enrichment of the leads ( lead nurturing ) and, consequently, the sales will be able to improve.

In the end it is all about collaboration , if we summarize what was said above both departments must:

COMMUNICATE continuously, with follow-up meetings and interaction between both departments.

COLLABORATE By being transparent, processes can be improved and, consequently, marketing and sales objectives.

INTEGRATE tracking tools must be common to both departments, with full visibility.

If we get marketing and sales to collaborate, we have already done a large part of the work, we will align them and enjoy teams that collaborate with the same objective.