In terms of detailed goal setting, the system background presets two categories: "Interest" and "Behavior" for operators to use. Among them, the "behavior" tag is a unique category of LAP performance-based advertising. It is a behavioral audience segmented based on LINE's various services and consumers' actual behaviors, allowing operators to be more precise in target setting. For detailed audience introduction, please refer to the official target audience list .
In terms of audience setting, you can use the specific audiences separated by LINE Tag tracking codes to separate new and old visitors, and communicate different demands to new visitors and old visitors. Example:
In the A advertising campaign, the communication target is new belgium phone number data visitors, so old visitors who have been in the site for more than 180 days are excluded. The advertising request uses product introduction as the main communication goal.
In the B advertising campaign, the communication target is old visitors, so it is targeted at visitors who have visited the website in the past 30 days. The advertising requirements are based on the user experience, this month's activities, and first purchase bonus.
(3) Advertising
At the advertising level, it can be understood as what you want to show your chosen target customers. LAP performance advertising provides many advertising formats for everyone to use. Ad formats include images, videos, carousels, and small image formats. Creative ideas that can be presented through various advertising formats give consumers a refreshing feeling. The following is a material specification table for the advertising slot corresponding to the advertising target:
LAP performance ads cannot be exposed in specific placements, but they can use the specification restrictions of the "small image" format to focus your advertising budget on specific placements: Smart Channel at the top of the chat room, LINE community, and LINE home page. Bit. Among them, the Smart Channel placement, in particular, will be a high-exposure placement that most users will touch when using LINE every day. Therefore, it is recommended that merchants can create materials that are close to daily life, which will make it easier to increase users' attention to the information.
For detailed material techniques, please refer to this article: LAP advertising high-attention placement – Smart Channel strategy .