Thanks to the Internet features, it becomes possible to promptly provide users with important information taking into account the characteristics of target groups: content is optimized for different audiences. The most popular tools for this are geographic and behavioral targeting. In addition to content “for everyone”, a Yandex or Rambler visitor also receives unique information about their region, including weather, traffic on the roads, event posters, etc. Information messages can also take into account the behavioral characteristics of the user. The content offered depends on what queries a person entered into the search engine, what sites they visited, what they were interested in. Moreover, the language can change in Internet communications.
All this speaks about the shareholder database capabilities of large online platforms to provide optimized targeted information taking into account a certain set of audience characteristics. It is clear that the content displayed on the pages of sites, processed according to the characteristics of visitors, will more effectively solve the tasks. This undeniable advantage of Internet communications is successfully used in political campaigns.
If we talk about traditional media, their capabilities in terms of targeted content are inversely proportional to the size of the publication or channel. Thus, state-level media do not take regional features into account at all. At the same time, there are already channels on television (Rossiya and NTV) whose broadcasting grid is to some extent oriented towards geographic features: news blocks are provided for individual regions. Apart from them, there are no other examples of using geotargeting in providing content on television.
Personality Types Found on the Internet
Psychology experts can identify personality types that are most often encountered on the Internet. At the same time, the classification presented below will be fair for other areas of human activity, and not only in terms of virtual communication.
Personality Types on the Internet
The four most common personality types are:
Visual
Such a person will visually perceive everything that surrounds him, including virtual reality.
Visuals can be characterized in the process of online communication as follows:
perceive virtual pictures as images;
strive for gesticulation or are drawn to it (prefer communication via video link);
interact with graphics (photo or video files) with greater desire.
Audial
Such individuals have a highly developed sense of hearing, which most often dominates their perception of the world around them.
Auditory people are characterized by:
love for voice messages (recording and listening);
high demands on his speech and on the way his interlocutors speak;
excellent auditory memory;
the desire to perceive music on various social networks or other platforms.
Kinesthetic