Social Media Gamification, what is it?

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The numbers speak for themselves: $500 million in 2018 and more than double that (11 billion) by 2020, that is the growth forecast for the global gamification market. In addition, the consulting firm Deloitte recently stated that 25% of companies will include gamification dynamics in the coming years. What's more, the same study reveals that 70% of the companies that make up the Global 2000 List already use gamification in some of their processes. Now, what do these numbers represent? What is social media gamification? Why are companies investing in gamification? I'll tell you all about it below.

Let's get started!

As we continue to be inundated with games across countless channels, a fair number of them have also taken over our personal lives. “Tell us how many differences you see between these two pictures” – how many times have you tried to solve a puzzle online? Have you ever earned a “badge” or been lucky enough to level up? Angry Birds, Candy Crush… what is your “addiction”?

The reason for your “addiction” is very simple: your mindset needs to see crypto email database list yourself at the top of the leaderboard or be the player with the most badges or points. Games are no longer just for kids and gamification is more than just a game.



Definition of gamification


Of course these games are challenging, motivating and fun. But we want our friends to see us win, so we use social media to talk about our successes. So who is going to win today? With every winning follower, brands are winning big. Brands, through gamification, can build an emotional connection with their followers, which leads to a long-term relationship. What’s fun for you turns out to be a proven marketing strategy for brands to engage with their audience and create powerful advocates.

Social media gamification
Gamification is the use of game mechanics in non-entertainment settings. Fun, transparency, and challenge can motivate users to participate in ongoing competition, thereby improving engagement on social media. Users often earn incentives for participating (e.g. badges). Concepts like “missions,” “levels,” and “leaderboards” are interactive ways to keep users engaged with games. A solid game will tempt you to keep playing. It also invites you to share stories of how you compare to your competitors.

It is important for brands to ensure that their social media channels attract repeat users. Of course, the onus is on brands to ensure that their followers have a good reason to return. Social media gamification, if implemented well, can become a highly successful strategy for brands to drive engagement and gain crowdsourcing capabilities.

Advantages of social media gamification
The goal of social media gamification is not to have another social media game for users to waste time accumulating points or leveling up. Companies, through social media gamification, can stop looking for “likes” and shares on social media. Instead, they can identify followers who truly admire the brand. Of course, gamification allows followers to express and share their experiences and emotions. Brands can even align their social media gamification strategy with that of the company’s business objectives. A perfect game can motivate users to play, win and ultimately align their behavior with a brand’s objectives. In addition, gamification also helps foster brand loyalty and virality, along with opportunities to obtain user-generated content .